Sunday, October 3, 2010

Ugh, this commercial is hideous!

Seriously, man. Watch this:




So the guy loses his job. He passes by a homeless man (who wants dog food?) and doesn't give him money. Yeah, OK, I can understand that.

Then he goes into a coffee shop and buys a coffee WITH HIS DISCOVER CARD. Uhh, dude, you just lost your job. Then he goes home, gets a call informing him he won a million dollars (presumably for buying that coffee), and within a few minutes receives a shiny metal briefcase via a courier containing $1 million dollars in $100 bills.

He then gives origami-folded Benjamins to tons of people and starts his own Philanthropic business.

What's wrong with this commercial? It encourages people to not change spending habits after a life-changing event. Don't worry, you, too, can win $1 million dollars and then you won't have a care in the world.

We don't see the reality in this commercial. For example:

  • The guy immediately wins $1 million dollars after being laid off
  • We don't see his credit card statement, nor do we know how much money he owes
  • We don't see a real emotional response from him in regards to being laid off
  • He doesn't have to deal with paying taxes on his money
  • He doesn't have to wait for his money
  • He doesn't have any of the headaches that come with winning money (i.e. relatives wanting handouts)
  • The homeless guy doesn't have real problems besides not being able to feed his dog
  • Oh, and one of the guys who got $100 dollars uses it to buy roses and win his true love
Puhlease!

Of course, I guess they couldn't make the REALITY into a commercial, because it would look like this:

The guy loses his job. He passes by a homeless man and doesn't give him money, all the while avoiding eye contact.

Then he goes into a coffee shop and buys a coffee WITH HIS DISCOVER CARD. He proceeds to ignore the reality of his situation and starts charging everything. Eventually, he can't even answer his home phone because bill collectors won't stop calling him.

He finally gets a part time job that's way below his experience and education, and files for bankruptcy after he pays his attorney the upfront fee.

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